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Tintri Eyes New Revenue Opportunities in Crowded Flash Market with Dedicated Solution for CSPs

In This Flash

IDC

This IDC Flash looks at enterprise storage vendor Tintri, which has launched a cloud provider solution designed to address the specific storage challenges of midsize cloud service providers. The Flash provides insight into the specific storage needs of service providers and explores the market opportunities for a storage business strategy aimed at the service provider market.

Situation Overview

IDC expects that by 2019, 60%–70% of all primary storage revenue will be generated by all-flash arrays (AFAs). We estimate that by 2019, about 80% of shipped external storage arrays deployed in Europe alone will be based on flash technology, with HDD-only storage systems accounting for a tiny portion of the market. As flash starts dominating the external storage market and becomes a standard solution, vendors will need to innovate not just in enriching their arrays' features and bringing down costs but also be innovative in their go-to-market and business strategy approaches to maintain their competitive edge.

Tintri is adapting its go-to-market strategy and creating a target solutions portfolio as well as tailored marketing and financial support program specially for the CSP market.

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